Common questions about Studio.

You should use ChatGPT. Studio makes it better. Language models are excellent at transforming information and unreliable at discovering what an executive actually believes, which stories are genuinely theirs, and where they break from consensus. That's a discovery problem, not a drafting problem.

Studio does the capture and synthesis upstream, then hands the model — or the human writer — far better inputs. Same tools, different raw material, different output.

Read: How to Make ChatGPT Sound Like Your CEO →

Yes. The Brief exports as PDF and markdown and is yours to use anywhere: drop it into a Claude project or a ChatGPT custom GPT, hand it to your comms team, your ghostwriter, or your agency, or run it inside Studio's own content engine. You are not locked into Studio to get value from it.

A brand voice guide describes how something should sound — tone, do's and don'ts, adjectives. An Executive Voice Brief captures what a specific person thinks: their beliefs, point of view, recurring themes, signature stories, arguments, and the things they'd never say. Point of view before tone. That's the part writers and models can't invent.

Start with the full guide to Executive Voice Briefs, then compare approaches in Executive Voice Guide vs. Brand Voice Guide.

Yes. Comms teams and agencies run a Brief per executive, each with its own capture and its own source of truth, managed from one place. For agencies handling multiple voices there's an agency licensing tier — talk to Carey about it.

One structured 30–45 minute voice conversation, plus any existing writing, interviews, or talks you already have. That's the executive's entire time commitment. Everything downstream runs off that capture.

Studio Brief ($1,500) captures the foundation. You complete the structured voice intake and add any relevant source material, and Studio applies the careyworks synthesis framework to understand and codify your voice, beliefs, stories, expertise, and point of view in a reusable strategic asset. Who are you, what do you believe, and what do you have to say?

Studio Brief + Strategy ($3,500) turns that foundation into a plan. You get everything in the Studio Brief, plus Carey's strategic review and interpretation of the Brief and a 1:1 working session: identifying and prioritizing the audiences you need to reach, what those audiences need or care about, the ideas, themes, stories, and points of view most likely to resonate, and how and where to reach them — a practical communications and content strategy for activating the Brief, with a final refinement of the Brief based on that strategy work. Who are you, what do you have to say, who needs to hear it, and how will you reach them?

The distinction is foundation versus foundation plus strategy — not AI versus human.

Yes. Studio Subscription is the content engine that runs on your Brief — without a Brief, the engine has nothing to draw from. You'll need to start with either Studio Brief ($1,500) or Studio Brief + Strategy ($3,500) before subscribing.

You keep it. The Brief is yours — your PDF, your markdown export, your foundational document. Subscription cancellation ends platform access, but the Brief itself is permanent.

If you purchase Studio Brief + Strategy ($3,500) and sign a retainer with Carey within 30 days of your working session, the full $3,500 credits to your first month of retainer billing. The credit applies once. Retainers start at $3,500/month — meaning if you go straight from Brief + Strategy into the entry-level retainer, your first month is effectively covered by what you already paid.

Ongoing, managed strategic comms work. Different from Studio's productized tools — retainers are where Carey or a careyworks partner is actively running the comms engagement on your behalf, including the brief work, content production, narrative development, and the longer-form thinking that doesn't fit into a self-serve tool. Retainers start at $3,500/month and are scoped via conversation. Talk to Carey →

Yes — and the help looks different depending on what you need.

Got a quick question, or want to talk it through before you start? Email Carey — happy to answer, no commitment.

Want a plan on top of the foundation — who you need to reach, what they care about, which ideas will land, and how to put the Brief into the market? That's Studio Brief + Strategy ($3,500).

The voice intake itself takes 30–45 minutes regardless of which path you choose.

Not sure which is right for you? Email Carey → for a quick conversation before you decide.

Studio Subscription includes one Voice seat and one Manager seat. If you're a communications professional managing another executive's brand, you can run their Brief and Subscription from your Manager seat. Additional Manager seats are $50/month.

For agencies managing multiple voices, we have an agency licensing tier — talk to Carey about it.

Studio uses AI to apply the careyworks synthesis framework to your intake and source material. Your voice intake (audio, transcribed) plus any writing, interviews, or talks you provide become the source material. Studio then produces your Brief — narrative, positioning statement, content pillars, and the harder truths you've been avoiding. It's pattern recognition on what you actually said, not generation from a prompt. The method is the IP; we don't train models on your content.

Yes. Your voice recordings, intake responses, and brief are yours. We don't use your content to train models. Full privacy policy here.

Email Carey directly →